Intended Learningoutcomes

Wordlimit/pagelimit
1800 words/6pages(+/- 10%),plusreferences(Studentsarerequiredto usethe
HarvardReferencingstyle).

:

1
Researchandevaluatean existingbusiness;defineitsinternalandexternalenvironmentsandidentifya strategyto best alignthebusiness’sinternalcapabilitieswith itsexternalopportunities.
2
Research,defineandarguea businesscaseto justifyanew product.
3
Communicateeffectivelythroughstructuredwrittenargumentina professionalreportformat.
4
Searchfor, locateandevaluatedisciplinespecificinformation.

Purpose and aims:
Thisassessmentisdesignedtoapplythe knowledgeandskills developedbythestudentstoevaluatingtheexternalandinternal environmentinwhichnewproductistoberealisedanddefiningstrategies appropriatetoitsrealisation.Thebusinessconcept relates toanewproductrelevanttothecompanywhichformstheoverarching focusofthelearning activities ofthissectionof thesubject.Inthisassignment,thestudentisexpectedtoanalysetheexternalandinternalenvironments (SWOT),identifya relevantstrategy(S-0, W-Oetc.), identifyand describeatargetmarket,anddevelopasuitablenewproduct forthe companyto introduceforthistargetmarket.

Description of assessment:
Eachstudent willbe expectedtochooseacompanyfrom thelistofcompaniesprovided(seetable below).Eachstudent isthen requiredtoconductaSWOTanalysis,identifyingtheinternalstrengths andweaknesses andexternalopportunitiesandthreats ofthecompany.Thegoal ofaSWOTanalysisistoidentifythecriticalfactorsthat mayaffectyourproposedbusinessconcept(or newproduct)andthenbuildonyourstrengthstoreduceyourweaknesses,exploitopportunities andavoidpotentialthreats. Studentsarealso expectedIdentifyanddescribeusingsegmentingvariables,onetargetmarketbeingservedbyyourcompany.

Studentsarerequiredtouse3typesofresourcesinthemarketingplan:

1.Industryreports
2.Companyreports
3.Prescribedtextbook

NAME OF COMPANIES:

McDonald’sAustraliaHoldings

1.    ExecutiveSummary
2.    Introductionand backgroundtothe company
Halfa pageexecutivesummary
Introductiontothetask,definition,purposeandvalueofa SWOT
analysisfororganizations.

Introductiontothecompanybeinganalysed–includinge.g.RELEVANT
history,currentmarket,productlinesetcPAGE ONE
3.    SWOTtable
Ononepage,presenttheSWOTanalysisina tableformat,makingsure
toranktheelementsin eachoftheSWOTdimensions.
PAGE TWO
4.    Findings
a.Explanationofthe
SWOTtable
Studentsarerequiredtoprovideanoverviewoftheirfindingsand
describetheirapproachandchoiceofranking.
PAGES THREE
5.    Recommendations a.Targetmarket b.Newproduct
description
c. Customervalue proposition
d.Justificationofthe choiceofnewproduct usingatleastone strategy

Identifyanddescribeusing segmentingvariables,onetargetmarket beingservedbyyourcompany.

Describeyournewproductdesignedforyouridentifiedtargetmarket. Includetherelevantmarketingmixvariables.
Explainthecustomervalueprovidedbyyournewproduct. Explainhowtheirnewproduct‘fits’withtheSWOTanalysisby
describingatleastonestrategyprofilebeingaddressed(e.g.S-O,W-O
etc.)
PAGES FOUR TO SIX
6.    Referenceslistand
Appendices.

THE Structure Of The Plan Marketing:

•    Executive Summary.

One Paragraph

•    Introduction.

One Paragraph

•    Strengths

Three Points

•    Weaknesses
Three Point
•    Opportunities

Three Points

•    Threats

Three Points

•    Strengths

Three Paragraphsexplain the three points above

•    Weaknesses

Three Paragraphs explain the three points above

•    Opportunities

Three Paragraphs explain the three points above

•    Threats

Three Paragraphs explain the three points above

•    Recommendation

•    Target Market

•    New Product

•    Customer Value

•    Reference List

Intended Learningoutcomes

Wordlimit/pagelimit
1800 words/6pages(+/- 10%),plusreferences(Studentsarerequiredto usethe
HarvardReferencingstyle).

:

1
Researchandevaluatean existingbusiness;defineitsinternalandexternalenvironmentsandidentifya strategyto best alignthebusiness’sinternalcapabilitieswith itsexternalopportunities.
2
Research,defineandarguea businesscaseto justifyanew product.
3
Communicateeffectivelythroughstructuredwrittenargumentina professionalreportformat.
4
Searchfor, locateandevaluatedisciplinespecificinformation.

Purpose and aims:
Thisassessmentisdesignedtoapplythe knowledgeandskills developedbythestudentstoevaluatingtheexternalandinternal environmentinwhichnewp01roductistoberealisedanddefiningstrategies appropriatetoitsrealisation.Thebusinessconcept relates toanewp01roductrelevanttothecompanywhichformstheoverarching focusofthelearning activities ofthissectionof thesubject.Inthisassignment,thestudentisexpectedtoanalysetheexternalandinternalenvironments (SWOT),identifya relevantstrategy(S-0, W-Oetc.), identifyand describeatargetmarket,anddevelopasuitablenewp01roduct forthe companyto introduceforthistargetmarket.

Description of assessment:
Eachstudent willbe expectedtochooseacompanyfrom thelistofcompaniesprovided(seetable below).Eachstudent isthen requiredtoconductaSWOTanalysis,identifyingtheinternalstrengths andweaknesses andexternalopportunitiesandthreats ofthecompany.Thegoal ofaSWOTanalysisistoidentifythecriticalfactorsthat mayaffectyourproposedbusinessconcept(or newp01roduct)andthenbuildonyourstrengthstoreduceyourweaknesses,exploitopportunities andavoidpotentialthreats. Studentsarealso expectedIdentifyanddescribeusingsegmentingvariables,onetargetmarketbeingservedbyyourcompany.

Studentsarerequiredtouse3typesofresourcesinthemarketingplan:

1.Industryreports
2.Companyreports
3.Prescribedtextbook

NAME OF COMPANIES:

McDonald’sAustraliaHoldings

1.    ExecutiveSummary
2.    Introductionand backgroundtothe company
Halfa pageexecutivesummary
Introductiontothetask,definition,purposeandvalueofa SWOT
analysisfororganizations.

Introductiontothecompanybeinganalysed–includinge.g.RELEVANT
history,currentmarket,productlinesetcPAGE ONE
3.    SWOTtable
Ononepage,presenttheSWOTanalysisina tableformat,makingsure
toranktheelementsin eachoftheSWOTdimensions.
PAGE TWO
4.    Findings
a.Explanationofthe
SWOTtable
Studentsarerequiredtoprovideanoverviewoftheirfindingsand
describetheirapproachandchoiceofranking.
PAGES THREE
5.    Recommendations a.Targetmarket b.Newp01roduct
description
c. Customervalue proposition
d.Justificationofthe choiceofnewp01roduct usingatleastone strategy

Identifyanddescribeusing segmentingvariables,onetargetmarket beingservedbyyourcompany.

Describeyournewp01roductdesignedforyouridentifiedtargetmarket. Includetherelevantmarketingmixvariables.
Explainthecustomervalueprovidedbyyournewp01roduct. Explainhowtheirnewp01roduct‘fits’withtheSWOTanalysisby
describingatleastonestrategyprofilebeingaddressed(e.g.S-O,W-O
etc.)
PAGES FOUR TO SIX
6.    Referenceslistand
Appendices.

THE Structure Of The Plan Marketing:

•    Executive Summary.

One Paragraph

•    Introduction.

One Paragraph

•    Strengths

Three Points

•    Weaknesses
Three Point
•    Opportunities

Three Points

•    Threats

Three Points

•    Strengths

Three Paragraphsexplain the three points above

•    Weaknesses

Three Paragraphs explain the three points above

•    Opportunities

Three Paragraphs explain the three points above

•    Threats

Three Paragraphs explain the three points above

•    Recommendation

•    Target Market

•    New Product

•    Customer Value

•    Reference List

Intended Learningoutcomes

Wordlimit/pagelimit
1800 words/6pages(+/- 10%),plusreferences(Studentsarerequiredto usethe
HarvardReferencingstyle).

:

1
Researchandevaluatean existingbusiness;defineitsinternalandexternalenvironmentsandidentifya strategyto best alignthebusiness’sinternalcapabilitieswith itsexternalopportunities.
2
Research,defineandarguea businesscaseto justifyanew product.
3
Communicateeffectivelythroughstructuredwrittenargumentina professionalreportformat.
4
Searchfor, locateandevaluatedisciplinespecificinformation.

Purpose and aims:
Thisassessmentisdesignedtoapplythe knowledgeandskills developedbythestudentstoevaluatingtheexternalandinternal environmentinwhichnewproductistoberealisedanddefiningstrategies appropriatetoitsrealisation.Thebusinessconcept relates toanewproductrelevanttothecompanywhichformstheoverarching focusofthelearning activities ofthissectionof thesubject.Inthisassignment,thestudentisexpectedtoanalysetheexternalandinternalenvironments (SWOT),identifya relevantstrategy(S-0, W-Oetc.), identifyand describeatargetmarket,anddevelopasuitablenewproduct forthe companyto introduceforthistargetmarket.

Description of assessment:
Eachstudent willbe expectedtochooseacompanyfrom thelistofcompaniesprovided(seetable below).Eachstudent isthen requiredtoconductaSWOTanalysis,identifyingtheinternalstrengths andweaknesses andexternalopportunitiesandthreats ofthecompany.Thegoal ofaSWOTanalysisistoidentifythecriticalfactorsthat mayaffectyourproposedbusinessconcept(or newproduct)andthenbuildonyourstrengthstoreduceyourweaknesses,exploitopportunities andavoidpotentialthreats. Studentsarealso expectedIdentifyanddescribeusingsegmentingvariables,onetargetmarketbeingservedbyyourcompany.

Studentsarerequiredtouse3typesofresourcesinthemarketingplan:

1.Industryreports
2.Companyreports
3.Prescribedtextbook

NAME OF COMPANIES:

McDonald’sAustraliaHoldings

1.    ExecutiveSummary
2.    Introductionand backgroundtothe company
Halfa pageexecutivesummary
Introductiontothetask,definition,purposeandvalueofa SWOT
analysisfororganizations.

Introductiontothecompanybeinganalysed–includinge.g.RELEVANT
history,currentmarket,productlinesetcPAGE ONE
3.    SWOTtable
Ononepage,presenttheSWOTanalysisina tableformat,makingsure
toranktheelementsin eachoftheSWOTdimensions.
PAGE TWO
4.    Findings
a.Explanationofthe
SWOTtable
Studentsarerequiredtoprovideanoverviewoftheirfindingsand
describetheirapproachandchoiceofranking.
PAGES THREE
5.    Recommendations a.Targetmarket b.Newproduct
description
c. Customervalue proposition
d.Justificationofthe choiceofnewproduct usingatleastone strategy

Identifyanddescribeusing segmentingvariables,onetargetmarket beingservedbyyourcompany.

Describeyournewproductdesignedforyouridentifiedtargetmarket. Includetherelevantmarketingmixvariables.
Explainthecustomervalueprovidedbyyournewproduct. Explainhowtheirnewproduct‘fits’withtheSWOTanalysisby
describingatleastonestrategyprofilebeingaddressed(e.g.S-O,W-O
etc.)
PAGES FOUR TO SIX
6.    Referenceslistand
Appendices.

THE Structure Of The Plan Marketing:

•    Executive Summary.

One Paragraph

•    Introduction.

One Paragraph

•    Strengths

Three Points

•    Weaknesses
Three Point
•    Opportunities

Three Points

•    Threats

Three Points

•    Strengths

Three Paragraphsexplain the three points above

•    Weaknesses

Three Paragraphs explain the three points above

•    Opportunities

Three Paragraphs explain the three points above

•    Threats

Three Paragraphs explain the three points above

•    Recommendation

•    Target Market

•    New Product

•    Customer Value

•    Reference List